According to the IDC data analyst report, Android smartphone sales achieve new growth in 2024. Whereas, Apple had only managed the minimum sale enhancements in comparison to its rivals.
Therefore, worldwide smartphone sales will reach 6.2% overall growth, in which Apple only contributed 0.4% gross revenue. Despite the modest hike, Apple attains $1,000 with its premium pricing strategy and Android rivals collectively acquire $295 only.
“While GenAI continues to be a hot topic and top priority for many vendors, it is yet to impact demand significantly and drive early upgrades,” said Nabila Popal, research director at IDC. “More investments are needed to increase consumer awareness and introduce a ‘must have’ feature that will rush consumers to the store and create that super cycle which everyone is waiting for.”
With the rise of the Android smartphone market, Apple faces challenges in China markets. Chinese domestic brands are gaining popularity for innovation and affordability in smartphone markets. Brands like Huawei and Xiaomi are also investing heavily in developing their own operating processors and in-house semiconductors.
Additionally, the latest study unveiled that the smartphone markets expand to a higher-end level in 2024 regardless of the remarkable plunge during the pandemic. Affordable smartphones and cutting-edge technologies make the demand surge to expand the potential revenue profits.
The smartphone markets focused on Artificial Intelligence to attract customers. Samsung acquires a great percentage of smartphone ground convenience users through its Galaxy AI, while Apple and Google lagging behind in 2024.
“Apple is forecast to fare better next year.”
Let’s see which brand take control of the smartphone market in the coming 2025.
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