As Statcounter has reported, Google’s share of the global search engine market has dipped below 90% for the first time since 2015. Throughout the last quarter of 2024, Google’s global search market consistently remained under this threshold. The figures were recorded as 89.34% in October, 89.99% in November and 89.73% in December.
This data reveals a major shift and a snapshot of the 2024 search market share shows a decline in Google contrasting sharply with the last time it fell below 90% in early 2015. It was registered at 89.62% in January, 89.47% in February and 89.52% in March.
This trend is noteworthy, as is the pattern of Google losing its grip on search market share. While Google’s search market share remained relatively stable across most of the regions, Asia appears to be a major factor contributing to the overall decrease.
In the U.S., Google’s share market share reached a peak of 90.37% in November but plummeted to 87.39% by December. Throughout the other months of 2024, it changed between 86% and 88%, showing a consistent decline.
Looking at a broader context, Google has faced issues for nearly two years because of the perceived decline in the usefulness of its search results. This happened in spite of maintaining a stronghold with a monopoly status that kept its share between 90% and 92% for almost a decade.
This is certainly a trend that needs to be monitored in the upcoming months. While some may speculate a shift towards AI-driven answer engines such as ChatGPT Search and Perplexity. Statcounter’s metrics mainly track Microsoft Bing, Yahoo, Baidu, and Yandex along with a category labeled ‘other’ which consists of platforms such as Ecosia and DuckDuckGo.
In this landscape, Yandex, Bing, and Yahoo have each captured a portion of the lost market share of Google with Microsoft Bing maintaining a position that is just below 4% during the last five months of 2024.
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